Reputation Monitoring | Intelligence for Local Businesses
Every day, customers are talking about businesses online, whether it’s on Yelp, Urbanspoon, Tripadvisor, Google+, Facebook, personal blogs, or elsewhere. 61% of consumers read online reviews before making a purchase decision;[1] this wealth of chatter has a direct impact on sales.
Reputation Management is simple: it shows businesses what all of these customers are saying and helps them improve your visibility in local searches.
Verify online listings to strengthen search rank and unify your presence
The Visibility score shows you the accuracy of your data in business listings across online directories, review sites, and social networks. Inconsistent listings can lead to poor placement in search engine results.
Monitor what customers are saying on top review sites
Reputation Monitoring automatically retrieves ratings and reviews from top sites like Yelp, 411.com, Citysearch, and dozens of others. Customer reviews and online word of mouth heavily impact small businesses’ bottom lines.
Hear it all: the good, the bad, and the ugly from social networks, blogs and more
On top of reviews, Reputation Monitoring finds mentions from news sites, blogs, and social networks so businesses can get the full picture of what people are saying. Each mention is scored from positive to negative so it's easy to see which comments need to be addressed.
Protect against employee defamation
Sometimes employees don’t represent a businesses as professionally as they should. With Reputation Monitoring, managers can monitor employees’ social media accounts and catch libelous remarks.
Monitor the competition’s online reputation
Share of Voice graphs reveal how frequently a business is mentioned compared to its competitors in online searches. The ability to track competitors’ deals and social activity comes in handy for seeing how active they are and which promotions are most effective.
Stay in the know with email alerts and weekly executive reports
Alerts are sent when new information is found. These alerts are configurable, allowing the business owner to select which types of content and events will trigger an alert.
Executive Reports roll up activity for all aspects of online presence and reputation monitoring. This report is emailed out once a week.
Benefits
Online conversations about local businesses are increasing, and these companies depend on strong search results and positive word of mouth to help drive foot traffic into your stores. With Reputation Monitoring, small and medium businesses can:
Hear what your customers are saying on review sites, blogs, and social networks
Improve search engine rank by unifying online listings
Monitor employees’ activity on social media
See how they stack up against competition
Receive regular, actionable reports that help improve your online presence