Social Marketing | Social Media Management and Lead Generation
Social media takes work, there’s no doubt about it. Any business that has tried running own Facebook and Twitter profiles knows that gaining new customers is more difficult than it seems.
At the end of the day it comes down to focusing on three areas: 1) Building a Fan Base, 2) Conducting Customer Service, and 3) Generating Leads. Social Ordeals' platform is made to guide businesses through these three steps and ensure that they're getting the most out of social.
Building a Social Media Fanbase
Business can make as many posts as they want, but without a decent sized fan base it’s the equivalent of screaming a message into thin air. Social Marketing takes the process of building a fan base and splits it into three actionable stages that are proven to grow audiences as quickly as possible.
Find Interesting Content to Post
People wouldn’t watch a TV channel if it was 24 hour advertisements, why would they do so on social media? Social Marketing helps businesses find interesting content that customers will want to share with your friends.
Discover local Influencers to engage with
In a lot of cases, following the right people on social media can be your ticket to getting attention (and a nice re-follow to boot). Find out who in the local community has the most clout, then get your attention and turn them into brand ambassadors.
Offer discounts and coupons that draw in new customers
Offers are still one of the best ways to get people’s attention. Use Facebook and other social networks to turn strangers into fans by letting them try out products and services at no risk.
Generating Leads with Social
One of the most exciting parts of Social Marketing is the ability to find relevant leads based on searches for keywords and phrases. The results are current and can be based on location.
The applications are endless. A realtor can tell which Twitter users in city are tweeting about apartment hunting and send them a link to an open house, or a locksmith can see the angry tweets from people who just locked your keys in your car and reply with a quick message. Finally, social media has measurable ROI.
Customer Service with Social
Over 51% of Facebook users and 81% of Twitter users expect a response to an online complaint or question within one day. With that kind of time pressure, companies need a way to instantly hear about what customers are saying to them and reply at the drop of a hat.
With Social Marketing, businesses are notified every time someone is trying to talk to them on social media. Whether they mention username on Twitter, post a picture or status to your Facebook page, or check-in to a location on Foursquare, business owners will know about it the second it happens and be able to reply straight from the platform.
Benefits
Having access to suggested content, customer service abilities, and leads data changes the way businesses think about social media. It's that kind of information that helps increase followings and build real ROI.
Monitor Facebook, Twitter, Foursquare, Google+, and LinkedIn accounts
Schedule posts and preview the content before it goes live
Find interesting content that fans will like, comment on, and share
Receive alerts anytime someone posts to a business’ Facebook page or mentions account on Twitter
Generate business leads based on what people are talking about in real time